Published February 25, 2019
NextLot Launches an Integration with GoToAuction.com to Promote Auctions in the USA and Canada
NextLot, Inc., which provides a privately branded online auction solution for auctioneers, announced today an integration with GoToAuction.com, an auction listing and marketing site that services 5,000 North American auctioneers. The integration will enable all of NextLot’s U.S. and Canadian auctions to be listed and promoted on GoToAuction.com for free.
The integration NextLot launched today will help bring more eyeballs to each auction. Twice per day, all of NextLot’s auction listings in the U.S. and Canada will be synced to GoToAuction.com. Each auction listing will contain the auction details, catalog, photos, terms and conditions, and link to the online bidding page. By being listed on GotoAuction.com, the auctions will be seen by more potential buyers and will have greater search engine optimization. Once a bidder views a listing and finds an item of interest, they will be directed to the auction catalog where they can register and bid. This integration is one of the many ways that NextLot helps to promote its clients auctions. NextLot also sends email blasts to registered bidders, calls bidders day of auction, integrates with other listing sites, performs search engine optimization, and runs Google AdWords campaigns.
“NextLot is extremely excited to launch its integration with GoToAuction.com today,” said Scott Finkelstein, CEO of NextLot. “At NextLot, each of our clients’ auctions is special. This integration will help to drive more traffic to each event run on our platform. NextLot offers the best of both worlds: the most robust, intuitive online bidding software in the industry along with a coordinated marketing strategy to bring more buyers in order to generate more bids and higher prices.”
About NextLot, Inc.
NextLot provides auctioneers with a fresh approach to online-timed and live webcast auctions by providing extremely easy to use, mobile friendly, privately branded software for three main auction formats: Timed Auction, Webcast, and Pre-Bid. NextLot, founded in 2007, has run over 37,000 online auctions and has sold $28 billion in gross merchandise value on its platform.