NextLot is known for its industry leading online auction software as well as its commitment to helping auctioneers grow their business. NextLot understands the importance of marketing and need for auctioneers to expand their buyer base in a competitive market. This is why NextLot continues to help auctioneers build their brand while enhancing their advertising strategies to reach new buyers.
An Iowa based farm auctioneer recently partnered with the NextLot’s Marketing Team to strategize a new marketing initiative utilizing Google Adwords. These Ads are targeted to a specific audience that maximize potential to get auction inventory in front of users looking for their products.
The auctioneer started running campaigns in January 2017 and is already seeing impressive results. This month, the auctioneer held its largest online only auction that had over 100 unique buyers participating online. Since January, the auction firm has expanded its buyer base by 34% with registrants across the United Sates and Canada. This is the largest increase in bidder registrants the auctioneer has ever seen.
The auction firm’s success proves that partnering with NextLot’s Marketing Team can increase exposure and drive more traffic to auctioneers website. NextLot’s commitment to its clients demonstrates why it is the leading online auction software provider for auctioneers across the world.
Contact NextLot today to see how NextLot’s Marketing Team can help you advertise your upcoming auctions.