NextLot Inc., a Raleigh, NC based software company known for its innovative online bidding technology, understands that first impressions can really make or break if users will return to an auctioneer’s next auction. Recently NextLot began working with Antiquorum Genève S.A, a Geneva, Switzerland based watch auctioneer. With auctions coming up this year in Monaco, Hong Kong and Geneva, an international bidder base was required for success, and an international bidder base and a great first impression was what NextLot provided.
With approximately 7.5 million Swiss Francs in inventory in their most recent auction, online bidders contributed online bids on almost 50% of the items in the auction, helping push prices by over one million Swiss Francs. NextLot helped Antiquorum bring bidders from over 32 different countries to the live auction with almost one million Swiss Francs selling directly to these online users. A highlighted item sold online to a bidder all the way from Japan for 85,000 Swiss Francs. With NextLot’s real time currency converter, this bidder from Japan was able to understand current value of the item he bid on in Swiss Francs in his native value of Japanese Yen.
In addition to the overwhelming success with online sales and participation, Antiquorum loved the privately branded apps that NextLot provided for their users to use during the live auction. To date, over 240 units were downloaded and used on mobile devices. The mobile apps have live streaming audio and video, giving users a bidding experience as if they are actually at the auction.
Antiquorum deemed their first auction with NextLot an overwhelming success. With three more auctions planned for 2017, Antiquorum is eager to continue to improve their online sales and working in conjunction with NextLot to cement themselves as the world’s greatest watch auction house.