For 47 years, Roy Teitsworth, Inc. (“Teitsworth”) has specialized in the sale of construction, municipal, and farm equipment auctions. Teitsworth’s award winning marketing programs are designed to cater to buyers and sellers in these specific areas. The Roy Teitsworth, Inc. auction team provides its clients with the highest quality service at their locations or at its auction facility in Geneseo, New York. Teitsworth manages approximately 60 to 70 auctions per year.
CHALLENGE: NEED TO HAVE GREATER CONTROL OVER THE ONLINE BIDDING EXPERIENCE
Prior to working with NextLot, Teitsworth and its bidders were faced with constant problems and shortcomings with other online bidding providers. Among the complaints made by Teitsworth was the inability to control the entire auction experience - from loading sales and making the application look and feel like its own, to determining who is allowed to bid at the company’s auctions. These issues led to bigger problems, ranging from non-paying bidders and unethical bidding practices to a system that simply was not the look the company desired and not intuitive for bidders to use.
THE SOLUTION: SEEMLESSLY INTEGRATED, PRIVATLEY BRANDED SOFTWARE GAVE TEITSWORTH GREATER CONTROL THAT THEY DESIRED
NextLot was able to offer a seamlessly integrated, privately branded solution that gave Teitsworth the control over the auction process the firm demanded while giving bidders a simple, intuitive and fun online bidding experience. Since switching to NextLot, Teitsworth has not only enjoyed significant increases in Internet sell through but also has seen a much higher percentage of lots receive bids from online buyers, leading to a valuable push factor.
RESULT: TEITSWORTH AND ITS BIDDERS ARE VERY PLEASED WITH SWITCH TO NEXTLOT
The positive experience bidders have while using NextLot’s online auction software is incomparable to other competitors.
The look and feel of the system coupled with the control NextLot gives the auctioneer puts its product on top.
The switch to NextLot’s fully integrated and privately branded online bidding solution has paid off for both Teitsworth’s staff and bidders. Key issues associated with past platforms have been eradicated while online selling has grown to exceed expectations.