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How NextLot Helped Booker Auction Co. Build Their Online Brand

January 3, 2017

 

COMPANY OVERVIEW:

 

Booker Auction Company began its operations in 1980 after a corporate reorganization, which resulted in a successful, full-time, nationally recognized marketing company. Booker’s primary focus includes farm equipment, agri-business, light industrial and construction equipment, real estate and business dispersals.

 

 

CHALLENGE: FINDING THE RIGHT FIT WITH ONLINE PROVIDERS

 

  • Booker previously used several online providers to assist with building their brand name and auction week preparations.

  • In the past, Booker had issues with online providers taking enough quality photos of their equipment and providing a professional atmosphere during its auction.

 

 

RESULTS: INVITED NEXTLOT ONSITE TO ASSIST WITH AUCTION

 

  • In November 2013, Booker invited NextLot to its Annual Eltopia auction to assist in auction preparation.

  • During auction prep week, Booker was impressed with the ease of working with NextLot employees and how professional and efficient they were.

  • Having NextLot onsite enabled Booker more time to do what matters most, setting up and marketing its auction.

  • Since Booker's first auction in November 2013, they have had online participation from over 2,500 bidders representing 27 US states, 4 Canadian provinces, Mexico, Egypt and Chile.

 

BOOKER AUCTION COMPANY’S FEEDBACK ABOUT NEXTLOT:

 

“We have worked with several online providers in the past and NextLot is by far the best online provider we have had. Their ability to assist with auction prep and professionalism during sale day greatly increased our productivity.”

 

- Camille Booker, Auctioneer & Auction Coordinator at Booker Auction Company

 

For more information, please contact NextLot at (919) 361-1111.

 

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