Kramer Auctions has been conducting farm auction sales since 1949. Kramer Auctions conduct over 100 auctions a year including Farm Equipment Auctions, Heavy Industrial Equipment Auctions, Commercial Equipment Auctions and more. Kramer Auctions is considered one of Western Canada's leading auctioneers. Kramer Auctions is a company that has been built on honesty & integrity and take a great deal of pride in providing "Quality Auction Experiences". Kramer Auctions was one of Canada’s first auction houses to offer live online bidding to enable bidders who were unable to attend auctions to participate remotely from their homes or offices.
CHALLENGE: Need To Become Canada’s Leading Agricultural Auction Company
In the past, Kramer Auctions offered online bidding through a provider who failed to meet their needs for specific software updates and did very little to provide the support they needed to run the best online agricultural equipment auctions. Their previous provider’s software was difficult to use, for even very technical users, forcing bidders to download software to access the online auction. Many bidders struggled to even login to the auction while others found it cumbersome and not user-friendly. Frustrated bidders often gave up or missed out on bidding on lots that they had an interest in. Kramer Auctions felt that there must be a better alternative that would enable their company to run online auctions off of their own website with software that is state-of-the-art and intuitive for bidders to use.
THE SOLUTION: Fully Mobile Privately-Branded Software Backed By Industry-Leading Service
In May of 2011, Kramer Auctions started working with NextLot, an online auction sofware provider which gives auctioneers a white label, user-friendly platform that bidders are able to access on any device from any location with an Internet connection. Nextlot’s software is 100 percent web-based, which means that within seconds, a bidder can login to bid without downloading software. NextLot’s online auction solution also shows an unlimited number of photos per lot, has a live video feed of the auction, and offers dedicated customer support, which were all improvements over Kramer Auctions’ previous provider. Perhaps most importantly, NextLot’s user-friendly platform is completely mobile, which allows bidders to log in and participate, whether on a desktop computer, laptop, tablet or mobile phone. This inherent ease-of-use and flexibility has not only allowed Kramer to grow its user base steadily over the past five years, but also to to build brand loyalty.
RESULT: Significant Increases in Both Online Bidder Participation and Auction Results
Over the past five years, Kramer Auctions
has seen dramatic improvements in its online participation and sell through. Here are some highlights:
Thousands of Registered Online Bidders have logged in and enjoyed the simplicity of the new platform.
A buyer base of 1,300 users has grown to nearly 10,000 bidders from throughout Canada and beyond.
Auctions with an online sell-through over 40%.
Reduced costs of hosting online auctions.
Kramer Auctions’ dramatically expanded online bidding presence and subsequent success has helped attract the attention of Ritchie Bros., the world’s largest industrial auctioneer. Ritchie Bros. sought to augment their presence in Canada’s agricultural auction market and found that Kramer’s 65 years of experience in Canada’s prairie provinces and growth over the past several years made them the ideal candidate. Kramer announced in late 2016 that they were to be acquired by Ritchie Bros., which reinforces the fact that NextLot partners with auction companies to help them become more successful and realize their potential.
For More Information On Kramer Auctions, Visit www.kramerauction.com Or Contact Kim Kramer @ 306.445.5000.
For More Information On NextLot Inc., Visit www.nextlot.com Or Contact Matthew Chandler @ 919.361.1111 ext 105.