Alex Lyon & Son ("Alex Lyon") conducts equipment auctions in the United States and Mexico and has a global buyer base. Hard work, honesty and trust are the primary factors that have contributed to the company’s success. Headquartered near Syracuse, New York with offices strategically located throughout the United States, Alex Lyon attracts the largest cross section of buyers worldwide.
CHALLENGE: To successfully cultivate a wider international presence while
continuing to grow its buyer base.
Alex Lyon wanted to keep its competitive edge in the auction industry, which required an online auction platform that offered continuous system and feature updates.
The company wanted an online bidding platform that provided comprehensive service and enabled them to focus more time on company expansion.
SOLUTION: With the help of NextLot’s robust online auction software, Alex Lyon has consistently grown its online bidding presence over the past seven years.
NextLot developed several new products, such as Catalog Pro and a privately branded bidding app, that have significantly enhanced the online bidding experience for online buyers.
By implementing a turn-key approach that handles all of Alex Lyon online auction needs, NextLot has given the company more time to focus on continuing to grow business internationally in Mexico. These services include: providing a multilingual webcast, photographing auction inventory, building the sale catalog, and running the online portion of the sale, as well as creating marketing materials and handling all online bidder support.
With NextLot’s easy to use online bidding system, Alex Lyon has been able to maintain existing bidder relationships while expanding the number of registered online bidders.
ALEX LYON’S FEEDBACK ABOUT NEXTLOT:
“Thanks to NextLot’s comprehensive approach of handling my online auction needs, I have more time to focus on expanding into new international markets. With the easy to use system, I have happier online bidders and attract new online buyers at each auction.”
– Jack Lyon , President