Canadian Public Auction Expands Bidder Base Through NextLot’s Privately Branded Online Auction Solution

November 15, 2016

 

COMPANY OVERVIEW:

Canadian Public Auction Ltd. (CPA) specializes in selling heavy equipment, trucks, and trailers. CPA has established itself as a dominant auction house in Southern Alberta in attendance, volume and prices for heavy equipment. Over the past twelve years, CPA has begun to offer live online bidding, enabling bidders to participate remotely from their homes or offices.

 

CHALLENGE: Need For a Privately Branded, Easy-to-Use Online Auction Solution

 

  • For a number of years, CPA offered online bidding through a provider that listed CPA’s heavy equipment auctions side by side with its competitors’ auctions.

  • CPA’s former online bidding system was complicated for users, forcing bidders to download software to access the online auction.  This resulted with frustrated bidders, unrecognized bids, and, ultimately, lost revenue.

 

SOLUTION: CPA Implements NextLot’s Online Auction Platform and Has Been Using It Successfully for Seven Years

 

  • Significantly increased its revenue over the past 7 years, selling over $20 million dollars online.

  • Increased bidder base by over 8,000 since the implementation of NextLot’s privately branded system.

  • Developed multiple avenues for bidders to participate with ease including a privately-branded bidding app and a fully integrated Pre-Bidding system.

 

CPA’S FEEDBACK ABOUT NEXTLOT:

 

“NextLot has helped CPA to become synonymous with easy-to-use, online heavy equipment auctions. Our bidders tell us all the time that if you want to bid online and feel just as if you were standing on the auction floor, you go to CPA, it’s just that simple!”

 

– Dwight Foley, President

 

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