Bryan’s Farm & Industrial Supply Ltd. (Bryan’s Farm), located in Puslinch, Ontario, is a second-generation family owned business focused on superior customer service. Bryan Lillycrop began the business in 1970 by reselling tractors on his farm and helping other farmers find affordable equipment. Since Bryan’s Farm’s first auction in 1972, it has made a serious and concerted effort to find quality used equipment from over 100 different municipalities throughout Canada. Bryan’s Farm now boasts as one of the leading auction providers in the area with a strong international buyer base.
CHALLENGE: Value vs. Performance with Its Timed Online Provider
In early 2012, Bryan’s Farm partnered with NextLot to handle its timed online and live webcast business.
Bryan’s Farm wanted to find a cheaper alternative for its timed business and ultimately chose another provider.
After running its first auction with the new platform, its bidders were frustrated by closing times of lots that didn’t refresh in real-time, which led to missed bids, and the need for different online account credentials for each system.
RESULT: NextLot and Bryan’s Farm Continue to Grow Their Relationship
Bryan’s Farm decided that even though NextLot’s platform was more expensive, it was well worth the extra cost due to its robust feature set, ease of use, and superior bidder feedback.
Bryan’s Farm had a very successful first online-only timed auction after switching back to NextLot, which consisted of 348 lots and had a 100% bid-on rate.
BRYAN’S FARM’S FEEDBACK ABOUT NEXTLOT:
“Even though NextLot is more costly than other competitors, its robust and easy-to-use system proves that quality is far superior to a cheaper alternative.”
- Ken Lillycrop, President