Farm Retirement Auction Company Continues Running Successful Online Auctions with NextLot
COMPANY OVERVIEW: For the past 30 years Bruce Schapansky has been specializing in farm equipment auction sales. His knowledge in the industry is second to none. Bruce Schapansky Auctioneers is a family owned and operated business. You can feel secure in knowing that this company is built on trust, self worth and hard work. Bruce, along with his wife Debbie, daughter Courtenay and son Cory, not to mention the many other people that make our business what it is today - our staff. We have over 70 staff on hand at the Auction Centre on sale days - service that you will find nowhere but here.
CHALLENGE: Continue running profitable farm retirement and consignment auctions while adhering to the rules and regulations set by the government due to COVID-19 outbreak.
How to run scheduled live auctions without facing the financial consequences of potential canceled events.
Best practices to keep staff, clients, and bidders safe during the pandemic.
Physical distancing measures put forth by the government restricted on-site auctions.
How to run a successful auction yielding the same results without the presence of on-site bidding.
SOLUTION: Hosting a virtual live online only auction using a privately branded online bidding software solution.
Virtual online auctions hosted on a privately branded online bidding page generated over $6.9 million online in the month of April 2020.
Virtual online auctions attracted over 43,195 sessions to the online bidding page while driving 8,498 new users to their privately branded website in the month of April 2020.
Virtual online webcasts allowed bidders to participate in the online auction on desktop computers and mobile devices with real-time audio and video using branded mobile bidding apps.
The auctioneer captured over 1,500 new bidder registrations and hosted an extremely successful online virtual auction while promoting their company brand using a privately branded online bidding software solution.
"With the Covid 19 pandemic that hit this spring, our company and our clients were very concerned about the ability to conduct our farm and consignment auctions. We have been using NextLot for the past 5 years as an option for buyers that are unable to attend Auctions in person so we as a company had no problem moving to live online only bidding. The issue that arose was training our bidders who had not used the online process. The user friendly app and registration process provided by NextLot made the transition for our customers as smooth as it could possibly have been. We were able to conduct our Auctions this spring with no cancellations and the results were as good as or better than expected. Bruce Schapansky Auctioneers would like to thank Brooke Goad and the staff at NextLot for working closely with us in these trying times to ensure our ability to carry on business as close to normal as possible."
- Bruce Schapansky with Bruce Schapansky Auctioneers in Tisdale, Saskatchewan, Canada
For more information, please contact NextLot at (919) 361-1111.