NextLot Helps Canadian Client Grow an International Buyer Base through Marketing
Graham Auctions was formed in 1995. Graham has grown to become one of the largest and most diverse independent auction companies in Western Canada and the northwestern United States. Graham Auctions has the ability to remarket any types of assets the in Southern Alberta. Graham Auctions has sold everything from production and fabrication equipment to Excavators and Skid Steers and understand cost effectiveness. Graham Auction offers the best service available in the auction industry and will go above and beyond to assist clients in the complete auction process.
Challenge: Need to Expand Out of Province Buyers
Prior to working with NextLot, Graham Auctions had a buyer base that was mainly based in Alberta, Canada. The company needed an online bidding provider that not only delivered an exceptional online bidding platform, but also offered a marketing program to expand their buyer base. By only having a buyer base in one location, Graham had become limited in its potential to be a leader in the auction industry.
The Solution: NextLot’s Marketing Plan Designed Specifically For Graham
As NextLot’s first Canadian client, Graham was greeted with an extensive marketing plan designed specifically to expand their buyer base outside of their province. With Dealer Lists that are updated weekly, NextLot was able to send auction advertisements that attracted bidders from various locations all over North America.
Result: With NextLot’s Marketing Plan Combined with an Easy To Use Software, Graham Expanded Buyer Base Internationally
With the help of NextLot’s online bidding solution, Graham has not only enjoyed significant increase in sell through rates online, but has also seen its buyer base grow outside of Alberta. Since 2008, Graham partnership with NextLot has evolved and will continue to aid in the company’s objective to become a leader in the auction industry.