• NextLot Inc.

NextLot's User-Friendly Platform Increases Online Bidder Participation


John Dixon & Associates (JDA) features a team of professionals with more than 200 years of cumulative experience. John Dixon himself has been exclusively in the auction business for more than 30 years, selling real estate properties that have included working farms, ranches, buildings, residences, condominium developments and commercial and industrial tracts. JDA's seasoned professionals successfully manage all aspects of the marketing process, from attracting interest to the sale to the closing of your property.

CHALLENGE: Streamline the online bidding process with software that provides a multi faceted online auction platform.

  • JDA wanted online bidding software that would improve its customers’ online bidding experience.

  • The company desired a mechanism that would bulk upload lot descriptions and photos, saving time and money.

  • JDA needed sophisticated reporting so the company could provide its clients with detailed reports of each event with ease.

SOLUTION: Implemented the industry leading online auction platform.

  • JDA has implemented NextLot’s user-friendly online auction software and now holds online auctions that stream real-time audio and HD video.

  • JDA is now able to provide its clients with a detailed auction report that provides a comprehensive overview of the entire event.

RESULTS: Significant Increases in Online Bidder Participation & Sell-Through

  • 2016 yearly online sales totaled over $7 Million, and online buyers helped JDA push up final auction prices by an average of 23%.

  • With the help of NextLot’s bulk uploader, Import Engine, JDA can upload lots and photos with ease and no longer has to spend countless hours uploading auction inventory.


“Now using NextLot, bidders who have never bid online before are able to easily log on to participate at our auctions. We are selling more online than we thought was possible and are receiving very positive feedback from our customers.”

– John Dixon, Owner