NextLot Enhances Partnership With Auctioneers Through Marketing Initiatives
NextLot Inc., a Raleigh, NC based software company known for its cutting edge online bidding technology, understands the importance of marketing and need to help auctioneers expand their buyer base. This is why NextLot concentrates on helping auctioneers optimize their advertising strategies to reach new buyers.
Recently, NextLot has partnered with Google to increase the visibility of online auctions. This new feature indexes lots in the search engine so that potential bidders can find easily find items of interest when searching on Google. This new SEO capability will increase exposure and drive more traffic to the auction website, which creates additional opportunities to gain new customers.
In addition to Google SEO marketing efforts, NextLot also offers Google Analytics tracking for websites. This tracking informs auctioneers where their website traffic is coming from and what keywords prospective bidders are searching for to reach their website. Auctioneers can also identify which pages are most commonly used on their website and how many visitors are coming to their page every day. These metrics, along with others, will help auctioneers optimize their website content to bring quality prospects to their website.
Nextlot’s Marketing Team also specializes in Google AdWords, which helps advertising efforts for upcoming auctions. These campaigns are targeted to a specific audience that maximize potential to get auction inventory in front of users who are looking for their products. Every campaign displays the auctioneers’ contact information, making it easy for potential bidders to connect with them. NextLot’s commitment to its partnership with auctioneers exemplifies why it offers the best online auction software for auctioneers across the world.