Why Use NextLot?
Over the past decade, the growth of the internet has made online auctions more and more popular as a way to expose auctioneers to worldwide base of potential customers. There are 3 ways for auctioneers to auction assets online:
- Build an Auction Website From Scratch: Very Expensive and Complicated
Most auctioneers cannot afford to spend tens of thousands to a million dollars and six months to one year to build their own online auction website from scratch. Even if they could, maintaining the auction website would be a major distraction from the auctioneer’s core business.
- Host Auctions on a Public Portal: Risk Losing Your Customers
Public portals are much cheaper to use than building your own site from scratch but carry with them a host of other disadvantages. By putting their sales side-by-side with other auctioneers’ sales, the auctioneers lead their most valuable assets, their customers, right into the hands of their competitors. The auctioneers lose control of their long-time customers on a portal because it is now very easy for their buyers to compare assets and prices and purchase from other auctioneers. Also, portal builds the auction software company’s brand, not the auctioneer’s brand.
- NextLot: The Best of Both Worlds
NextLot’s state-of-the-art technology is the best of both worlds for two reasons:- Auctioneers Can Hold Online Auctions On Their Own Websites for FREE.
NextLot enables auctioneers to host pre-bids, online, timed, and live, webcast sales on their own websites for FREE. NextLot will build a client’s website for FREE and its usage and service fees, which can be up to 40% less than the public portals, can be passed on to the sellers and buyers. With NextLot, Auctioneers are able to start using NextLot’s technology within days of signing a contract. NextLot even gives their customers 90 days to cancel the contract if the auctioneer isn’t satisfied for any reason.
- Auctioneers Can Keep Control of Their Customers and Build Their Brand.
NextLot allows auctioneers to enter the lower cost, growing, and inevitable world of online auctions while maintaining and building their customer base without driving their customers to their competitors. Auctioneers are now able to have 100% of their marketing dollars be used to focus their customers on their sales only and build their brand.
- Auctioneers Can Hold Online Auctions On Their Own Websites for FREE.



